About us

Angel Bliss – jewelry brand for children and young people, is owned by the publicly listed jewelry company Robert Friman International AB. We are a Swedish company and has several years of experience in the jewelery and fashion industry. Our headquarters are in the small town of Gnosjö in Småland. We also have purchasing and sales offices on Birger Jarlsgatan in Stockholm and Bangkok. In the group, where Robert Friman & Co. and Rock by Sweden are included, we have two business areas, sales of jewelry to stores and trading of precious metals.


Our brands are Angel Bliss, Rock by Sweden, VJ Since 1890 and Friman.
The products are available in a total of approximately 1,800 stores, mainly in Sweden, Denmark, Finland, England and Ireland.


The Group’s total turnover in 2015 was about 26,000,000 EUR.
Our mission is that through long-term relationships, and self-designed jewelery offering jewelery industry, a full-service offering.


Robert Friman International AB is listed on Nasdaq First North.
Are you interested in investing in our company press here.